WE'RE NOT A CANDY STORE!

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Why doesn't Hammer make gummies or chews? 

Because at Hammer, we only produce fuels that are healthy and effective.

Gummies, chews, chomps, and Bloks - these things are popular. And of course they are! The classic gummy bear has been selling like crazy for over 50 years and these other products are all but identical. Every day people ask us why we don't make something similar. The answer: those things are candy, not fuel. We don't sell candy.

As an innovative and growing business, we took a look at that market. And because we are Hammer Nutrition, naturally we tried to make a clean, sugar- free, additive-free version. And guess what? It just isn't possible. Gummies demand preservatives and simple sugar - Lots of it. So, rather than compromise our healthful fueling philosophies, we turn down millions of dollars a year by not competing in this market.

For over 38 years, we've been making effective, pure and healthy fuels and supplements. We've never wavered from our principles and we never will.

If you want candy, hit up Willy Wonka. If you're after real endurance fuel, sell Hammer Nutrition. No one will find a golden ticket in their HEED, but they just might bring home gold come race day.