PARTNERS IN PROFIT
THE ARCADIAN SHOP SUCCESS STORY AT A GLANCE
Stocked: We stock most Hammer fuels; Premium Insurance Caps, Mito Caps, Race Caps Supreme, Tissue Rejuvenator, and Super Antioxidant.
Notable: Staying fully stocked has made us a destination shop for endurance athletes.
On-site Hammer experts: Ken Gonsalves is a highly respected member of our local cycling community. Jeff Minkler is an obstacle course racer who also loves to paddle. We firmly believe that having personal knowledge of Hammer products is critical to offering a successful customer experience.
Results: Hammer sales are up over 40% in three years. Carrying Hammer products also helps start conversations that lead to sales in other parts of the store.
“Gear is only half of the experience — fueling is the other. Bonking will dissuade a customer from continuing their journey as an endurance athlete. Introducing beginning to intermediate customers to the Hammer Nutrition model helps grow repeat customers.”
- Ken Gonsalves