PARTNERS IN PROFIT
THE BIKE SOURCE SUCCESS STORY AT A GLANCE
Stocked: Bike Source carries most Hammer fuels. Their main location also carries Hammer supplements.
Notable: The shop has experienced strong sales of the smaller sizes of HEED and Recoverite, all without losing sales of the larger sizes.
Results: Despite overall nutrition sales being down 4 percent in 2014, Hammer sales were actually up 18 percent for Bike Source.
“We see nutrition as a traffic builder. Several of our stores have a designated nutrition area called out from the moment you enter the store. Give customers a reason to come in. Make it easy for them to shop.”
- Dale Van Allen, Bike Source Vice President